In August, Amazon and DirecTV made a multiyear agreement allowing for 300,000 sports bars, restaurants, casinos, hotels and other out-of-home businesses to stream Thursday Night Football. Throughout the season, Amazon Prime users can also purchase official NFL-licensed products, including deals and discounts. In addition, with sports betting on the rise, Next Gen Stats from AWS is a feature. Amazon announced such interactive features as X-Ray which provides statistics in real-time and an alternate stream are available. After each game, there will be TNF Postgame Show followed by TNF NightCap for further analysis. (ET) each week, Amazon’s coverage begins at 7 p.m. Nielsen’s NLSN Gauge report for July said Amazon Prime had a 3% share of total video viewing. Prime Video subscribers had watched the app at least once over the past year.
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